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Recruitment Inbound Content Marketing Specialist

Jul 08, 2024 / By Info Admin / in Career

About Platsify

Welcome to Platsify, your ultimate solution for transforming text into engaging videos. At Platsify, we leverage cutting-edge artificial intelligence to turn your written content into dynamic and captivating video presentations. ✨

Job brief

We are looking for an Inbound Marketing Specialist to develop and implement inbound marketing strategies and campaigns.

You will be responsible for creating and managing content, including blog posts, social media posts, and email marketing. You will also analyze and report on the effectiveness of marketing efforts, and make adjustments as needed.

The ideal candidate will have experience in inbound marketing, a strong understanding of digital marketing channels, and excellent writing and communication skills.

Responsibilities

  • Develop and implement inbound marketing strategies and campaigns
  • Create and manage content, including blog posts, social media posts, and email marketing
  • Analyze and report on the effectiveness of marketing efforts, and make adjustments as needed
  • Work with the sales team to align marketing and sales efforts
  • Collaborate with other departments, such as design and product, to create cohesive marketing campaigns
  • Monitor industry trends and stay up-to-date on new marketing technologies and techniques
  • Develop and maintain relationships with influencers and partners
  • Conduct keyword research and optimize content for search engines
  • Analyze website traffic and user behavior to identify areas for improvement
  • Measure and report on the success of marketing campaigns, using metrics such as website traffic, leads, and conversions
  • Create and manage marketing budgets and forecasts
  • Provide training and support to team members on inbound marketing best practices and tools

Requirements and skills

  • Take ownership, have the ability to self-study, research and come up with solutions, take initiative in work.
  • Strong writing and editing skills, with experience creating content for various channels
  • Strong problem-solving and decision-making skills
  • Flexibility and adaptability to change
  • A desire to learn and grow in the marketing field
  • 0.5-3 years of experience in inbound marketing or a related field
  • Proficiency in marketing automation and CRM software
  • Familiarity with SEO and keyword research
  • Knowledge of website analytics tools and experience analyzing data
  • Excellent communication and collaboration skills
  • Ability to prioritize and manage multiple tasks and projects

What’s in it for you?

  • An open working environment, creating space for employees to learn and develop themselves.
  • Data-informed, geared towards work efficiency.
  • Opportunity to develop into a key-member in the future.
  • Opportunity to test and learn from other Marketing channels: Google, Affiliate, Email, Facebook etc.

How to apply?

Deadline: September 30, 2024

Kindly send me your CV via